Tine delivered in 2009
25.02.10 14:57
Tine, a major producer of dairy products, had a great developmet of its result in 2009. The turnover ended at 18.9 million NOK and the result after taxes was 674 million NOK. The main factors behind the result is a focus on costes, innovation and increased sales.
The CEO of Tine, Hanne Refsholt, says increased competition from private labels, espcially juice and white cheeses, is a challenge. - The established brands from Tine are having a positive development from both re-launches and the launching of derived products. Our investement in innovation is a another good contributer to the result in 2009. In the last ten years we have launched products that now have a turnover of 1.2 billion NOK, says Refsholt.
SALMA, a premium fresh salmon product, is a successfull innovation. It is growing well in Norway, but the export is increasing, in particular to Sweden and France.
SALMA, a premium fresh salmon product, is a successfull innovation. It is growing well in Norway, but the export is increasing, in particular to Sweden and France.
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